What makes you see? 

IFA celebrates female filmmakers & strengthens their position in the film world. IFA shows new perspectives & breaks stereotyped sex and gender roles. They asked us to come up with a new campaign for their festival in 2023. We actually did a redesign, so the brand and the campaign had a complete new remarkable look, which will make your head turn on the streets and will catch your eye with the question we asked the audience: What makes you see/feel or think when you watch film?

what we did: campaign strategy and concept, content: illustrations, website, teaser & filmtrailer, art-direction, copy, festival newspaper, posters, cards, stickers and animations